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It was announced only weeks ago that Beyoncé had signed a $50 million ‘Creativity Partnership’ contract with Pepsi. Which is basically media relations jargon for an endorsement deal with collaborations on additional projects. Most of us will raise an eyebrow at the $50 million check as completely ridiculous, but the point is that Pepsi feels the money it is spending will be nothing compared to the sales this partnership will bring in. Beyoncé has a huge fan base, a large majority of them being young and easily influenced

The new year is off to a great start and our furry friend Punxsutawney Phil has predicted an early spring. If you’re still getting used to dating your papers “2013,” I am here to help simplify! I have collected some of the best beauty trends and companies to keep you on the cutting edge of vegan beauty

Are you a vegan business owner, a vegan professional, or someone thinking about starting a vegan business? If the answer to any of these questions is YES, you will want to know about Vegan Mainstream’s marketing bootcamps for vegan professionals, coming to a city near you in 2013!

Do you love to talk VEGAN? Do you want to tap into some of the vegan movement’s most exciting movers and shakers? Then our new #VMTalks are for you!

On Tuesday, February 5th at 6 pm PST Vegan Mainstream will be hosting the first in a series of Live Twitter Chats with our Health & Fitness Expert, Lani Muelrath. Lani is launching her new book Fit Quickies: 5-Minute Body Shaping Targeted Workouts that day, and we’re going to have her on the line to answer your health and fitness-related questions about veganism!

Anyone who has been vegan for any length of time has likely heard the words, “You’re vegan? That must be so hard!” at least a few hundred times. My reaction when people say that to me is to deny it – and I probably deny it so vehemently that the asker is likely to think, ‘She doth protest too much…”

You are inspired to become more fit, maybe finally lose that weight, get stronger and a little more shapely – or all three. And you want to do it with a vegan diet – that’s a great start!

But do you find yourself experiencing one or more of these symptoms:

I’ve been vegetarian for 17 years, and vegan for 3, and I’m having a difficult time believing that I have only JUST discovered the magic of the pressure cooker. Sure, I knew about them before – I may have even heard people raving about them. But I never really understood just HOW HELPFUL these little gadgets can be in a vegan kitchen!

When I was leafing through our local newspaper the other day, I came upon this obituary, and it jumped off the page at me because – well, it’s not often you seen an obituary for a pet in amongst the obituaries for humans

When someone becomes vegan, they often find themselves taking a long, hard look at their lives, and lots of times they decide they want to make changes other than what they are eating and wearing – they want to work toward a more vegan world. “How do I find a vegan job?” or “How can I do work that I feel passionate about?” are questions we frequently hear at Vegan Mainstream, and helping people to make those connections – between their work and their values – is one of our passions