Image courtesy of marin / FreeDigitalPhotos.net
The new year is off to a great start and our furry friend Punxsutawney Phil has predicted an early spring. If you’re still getting used to dating your papers “2013,” I am here to help simplify! I have collected some of the best beauty trends and companies to keep you on the cutting edge of vegan beauty.
photo © Kaylin Johnson
What to look forward to in 2013:
Smaller, vegan cosmetic companies may be slower to adapt to current trends than conventional brands, but they still update their lines to compete. Here are some changes to watch for in your health food stores and online.
- Coral lipsticks – This shade is all over the red carpet and we’re finally starting to see some vegan versions from companies such as Gabriel. Those with lighter skin should seek out pinker corals, while those with darker skin can complement it with a shade with more orange.
- Pressed formulas – Whether using powder foundations or eye shadows, lovers of mineral cosmetics have long been begging for pressed versions. Rejuva Minerals is expecting a pressed version of their gentle powder foundations later this year, while DeVita has released vegan eyeshadow compacts with four colors each.
- Mens’ Products - Natural products are no longer focused solely on women. Companies are expanding by offering vegan options for men with lines such as Every Man Jack and Herban Cowboy.
- Increased visibility for vegan products – Consumers with concerns about animal ingredients and gluten have demanded clarification on sources for cosmetics and beauty products. Many brands are responding by updating websites to include full ingredient lists, as some, such as Zuzu Luxe, go as far as listing specific plant sources.
Companies to Watch in 2013:
With the rise of social media and DIY marketplace Etsy, more and more entrepreneurs have the resources to release their own beauty products and sell them to the world. Some small companies of particular note are listed here, many of which grew from humble beginnings but have a promising year ahead.
- Meow Meow Tweet Tweet- This brand was started by a duo of artists who take handcrafting soaps, body care, and soy candles to the next level. Each label is designed by one of the artists, creating a product that is both a treat for the eyes and gentle on the planet.
- Mōksa Organics - This soap company is setting out to change the world by supporting the environment, local businesses, and creating their products in a sustainable way. They also avoid palm oil. Who knew a soap could do so much?
- Gluten Free Beauty - Although this line was formulated to be gluten-free, it was also made with vegans in mind. Those who seek both gluten-free and vegan cosmetics and skin care will enjoy Kristen Campbell’s beautifully simple line filled with many multi-tasking products.
Keep an eye for new products and emerging companies and be sure to comment if you have any favorites of 2013.
Get in touch via Twitter (kaylinskit) or Facebook!
Kaylin Johnson is an eco-friendly makeup artist living and working in Austin, Texas. Kaylin is a frequent blogger and has contributed to Shape.com and Girlie Girl Army, and VegNews. She is very enthusiastic about recommending all the best natural makeup products on her blog, Kaylin’s Kit. She can often be found consulting or working with actors, models, and brides. 
