Top 10 Resources for Promoting Your Business Online
The online world is vast, so you need to diversify the way you use online tools and become familiar with these top ten resources ASAP.
YouTube Videos
Creating a simple video introducing your product or service is an easy for people to get to know your business. These videos can be promoted on your site, and there is potential for other bloggers to link to it too.
Social Bookmarking Sites
Sites such as Digg and Reddit basically store and organize your business website. Bookmarking your site creates a tag for it, which makes it easier for people to share it.
Link Exchange
Create mutually beneficial business relationships with bloggers by offering to put their link on your site if they do the same for you.
Guest Posts
Write up a post that ties your business in with a blog’s theme and offer it to the blogger for free. The blogger gets free content, and you get free advertising.
Blog
Start a daily blog on your business website. Don’t forget to bookmark the posts and incorporate keywords that are search engine optimized (SEO).
Comments
Writing a comment on another blog post can be powerful, especially if the comment is helpful and includes a link back to your site.
Product Reviews or Press Releases
Find a writer to review your products on their site or to write up a press release that you can submit to free press release distribution sites.
Online Advertising
Buy a reasonably priced advertising spot for a few months. Blogs like Today.com enable you to choose what blogs you want to advertise on, which gives you a chance to work within your budget and advertise on applicable blogs.
Giveaways
Add a form to your site so people can sign up to win your product. Then have a random drawing. It would also be helpful to follow-up with the winners and find out how the product is working out for them.
Contests
Start a contest that gets your readers involved and engaged. For example, whoever signs up the most friends for your free newsletter receives a prize.
All of these tools have one thing in common, which is engagement. If you want your business to be heard in the online world, you need to use at least some of these tools on a daily basis.
