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Posts Tagged ‘video’

What’s In That? Inside Processed Vegan Foods

Sunday, July 11th, 2010 by Jessi Stafford

In a world of exponentially increasing technologies, production becomes more efficient, devices are more innovative, and execution of ideas is more streamlined. There are issues with technology, of course, as with anything, but I will leave that debate for another day. In this article I want to discuss food technology – more specifically, the technology and production process of vegan food replacements. It’s exciting to witness breakthroughs that improve the taste and quality of things like Match Meats or vegan cheeses. And it’s equally encouraging to see the potential that vegan foods have (because of this technology) to further integrate into mainstream food industries.

Artwork by Balint Zsako. Photograph by Tom Schierlitz for TIME.

I’ll start with the story that inspired this post. Here’s your question: University of Missouri students got a lot of press for: A) Chemistry building explosion, B) Covering the Black Culture Center with cotton balls, or C) Creating a food that closely mimics the texture of real chicken?  Okay, trick question, they’re all true. (Read more here and here). But this is about a team of scientists at MU that have amazingly created:

“The first soy product that not only can be flavored to taste like chicken but also breaks apart in your mouth the way chicken does: not too soft, not too hard, but with that ineffable chew of real flesh. When you pull apart the Missouri invention, it disjoins the way chicken does, with a few random strands of ‘meat’ hanging loosely.”

This kind of food technology is an exciting thing, though they still have to license technologies and work on manufacturing. So, speaking of manufacturing, here’s how the process is described:

“First, you take a dry mixture of soy-protein powder and wheat flour, add water and dump it into an industrial extruder, which is essentially a gigantic food processor. (You have to climb a ladder to get to the hole at the top.) At first, the mixture looks like cake batter. But as it’s run through the gears of the extruder and heated to precisely 346°F (175°C), the batter firms up and forms complex striations. It took Hsieh and Huff many years to get the temperature right, and it also took years to discover how to cool the soy cake very quickly, before it could melt.”

Read more about this story in detail at Time.com or watch the process here.  The thing to be aware of is that, unless they are made with whole-foods, fake “meats” are often highly processed, containing things like soy protein isolate, hydrolyzed vegetable protein (HVP) and textured vegetable protein (TVP). And watch out for neurotoxins in your veggie burgers.

Beloved Daiya (vegan cheese) is made with tapioca, among other things, but does not contain casein, soy or other common allergens. Its success is due to its “proprietary manufacturing process” according to Daiya creators Andre Kroecher (“the mad-scientist inventor of Daiya”) and “co-founder of the company with business-savvy” Greg Blake in an interview with Super Vegan.

Another MUST READ article that plays devil’s advocate is entitled “Why Eating Meat-Shaped Vegetarian Food Is Like Having Sex With A Blow-Up Doll” by Anneli Rufus (Alternet). While discussing vegetarian food production, this article also posits the theory that eating meat-like foods is essentially still giving the meat industry credence as a natural pursuit.  The article states, “fake meat is fast now, and fake meat is easy, and fake meat is everywhere.” Worthington Foods created Soyameat in the 1960′s using spun soy fiber, when the vegan lifestyle was still considered a very fringe movement. Then there were Tofu Pups using tempeh. It wasn’t until after the 80′s that things took off with Tofurky brand fake meats. When LightLife brand rolled around, fake meats were damn near the real thing. David Lee, LightLife’s creator, raves about seitan,”the old-school wheat-protein food,” and to his fake meats, “Lee adds wine, herbs, garlic and vegetables whose farm-freshness, he says, is the secret to his products’ success.”  He disavows frozen fake meats and claims that “instead of spending our time trying to recreate the sinew and flavor of animal flesh, we just make a great product. It’s easier than making a fake animal.”

And now, the dissonance. Anneli Rufus would disagree (and does) with David Lee and others saying, “we’re living in a time when you can eat fake meat that tastes so real you’d swear an animal had to die for it.”  If we are eating meat “in spirit” than what’s the point?  She further argues that anti-meat absolutists would argue hypocrisy and that vegans should shun not only meat but the “very idea of meat…the noblest/purest/kindest of all shun even every gesture commonly associated with meat, such as dipping long objects into tartar sauce and placing flat ones between buns.”  Is it our intentions that matter or puritanical actions?

TALK TO US
Do you think advancing food technology should be praised for helping vegan to become more mainstream, or do you think vegans are better off leaving these meat and dairy substitutes alone?  Perhaps some things are only good in 
moderation

Why Not Start Your Own Vegan Business “Crush It”

Tuesday, December 15th, 2009 by Steph Steph

Turning Your Vegan Passions Into A Career or Business.: This video reflects on the possibilities after reading a book called Crush It by Gary Vaynerchuk. Click Read More To View The Video (more…)

Why Not Start Your Own Vegan Business "Crush It"

Tuesday, December 15th, 2009 by Steph Steph

Turning Your Vegan Passions Into A Career or Business.: This video reflects on the possibilities after reading a book called Crush It by Gary Vaynerchuk. Click Read More To View The Video (more…)

Vegan Business Website Check Up?

Tuesday, December 15th, 2009 by Steph Steph

Does your vegan business need your website updated? Many small businesses neglect their websites and never realize the harm an outdated site can do to their brand

Managing Comments On Your Vegan Blog

Monday, December 14th, 2009 by Steph Steph

Think about your brand when responding to negative comments on your vegan blog. Your communication with your readers should always remain professional.  Many new bloggers confuse inappropriate comments with an opposing view, so they quickly delete any potential controversy posted as comments on their blog. In some cases, bloggers will go on the offense and attack readers for their views.

We believe writers must become comfortable with contradictory views. We recommend taking a deep breath, then determine if a response is really necessary.  If a response is required, trying responding with an open mind by including persuasive language that include facts, support evidence and additional perspective.

Remember, an angry tirade or comment censoring could alienate current and potential readers. No one likes a bully

Stay Committed To Your Vegan Business Marketing Plan

Monday, December 14th, 2009 by Steph Steph

Make a daily commitment in your vegan business marketing plans. Each day you should be working on short and long strategic terms goals.

Vegan Blogging Tips – Bloggers Must Read Everyday

Monday, November 30th, 2009 by Steph Steph

Blogging Tip #1: Hey Vegans, don’t manage you blogs in the dark. Read daily to ensure your blog posts are relevant, timely and informative

Getting Started – Vegan Marketing on Twitter

Friday, November 27th, 2009 by Steph Steph

Twitter is one of the best low cost Vegan Marketing Tools To Find Your Target Market. Start Using Twitter Today!

Who is Vegan Mainstream and Why Vegan Marketing?

Wednesday, November 25th, 2009 by Steph Steph

Helping Vegan Businesses  – Vegan Mainstream provides marketing services to help grow profits and reach more customers.

Be a Trailblazer For Your Vegan Blog

Tuesday, November 24th, 2009 by Steph Steph

Elevate your Vegan Blog by staying ahead of the curve, learning new tools like Google Wave or being the first to bring a tool to the vegan marketplace/ society.