As the years go by, vegan shopping, whether in stores or online, is becoming more and more convenient. When I first went vegan, it seemed nearly impossible to obtain nutritional information on foods or animal ingredients and testing information on merchandise.

As the owner of a vegan store, are you in danger of developing tunnel vision when it comes to marketing your products? Although the focus of your store is veganism and vegan products, you may be overlooking billions of potential customers who are non-vegan if the focus of your advertising is too narrow. Don’t forget about the mainstream audience. It can be very good for business (and raise awareness of veganism in general) to encourage mainstream consumers to do some vegan shopping!

It’s been a rough year for everyone, businesses and consumers alike. Here are some tips for a strong end to 2009 — and to getting a jump on your 2010 vegan marketing strategy.

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