If you own a vegan business, you know it’s not always smart to indulge in trends. In the last couple of years, companies have popped up around the country touting business models that have a lower environmental impact. A vegan diet, in-and-of-itself, is way more environmentally friendly than the average meat-inclusive western diet, as studies show. Even when compared to local diets, vegan diets have been shown to have a smaller impact (though some locavores would dispute this).
What would happen if the whole world started going vegetarian? This week Vegan Mainstream will explore the environmental effects of veganism, and how these effects can impact businesses. For example, factory farming has evolved because of the perceived need for great quantities of “cheap” meat products. But what is the real cost of this abhorrent practice? How can a vocal stand against factory farming help your vegan business? Share your thoughts, ideas and experiences on this topic…
It’s kind of a big deal. Publicly minimizing the environmental impact of a business, and emphasizing the earth-friendly nature of vegan products has never been more lucrative than it is right now. According to a study conducted in 2009 by Green Seal, a non-profit environmental research and certification group based out of Washington, D.C., four out of five Americans are purchasing products touted as environmentally friendly – this in spite of a behemothic economic recession and the often higher cost of buying “green”. So what’s the easiest, greenest way to satisfy America’s changing spending habits?
As a vegan business owner, your goal is to popularize your products with your target market. We all know about brand recognition, right? Think about the brands that you grew up with, and the emotional memories associated with them. While the most successful brands in the world to date are not vegan nor organic, there’s no reason that you can’t take a page from their marketing book! Think about the brand recognition that Coca-Cola, McDonald’s, and Target Corporation have created in the minds of the masses. Want some of that success for your sustainable, Earth-loving business? Of course you do! Here are the top 10 ways to begin:
What are the ways you network to find other vegan companies, suppliers and products? Share your ideas here…
Twitter has helped vegan products, and the vegan movement in general, make huge strides in mainstream culture.
Twitter in and of itself is a simple concept that – love it or hate it – has changed communication. It may oversimplify things, but it also connects people who might otherwise not be connected: bands to artists, business owners to consumers and, of course, vegans to products and resources they might otherwise not have access to.
Powered by Twitter Tools
Powered by Twitter Tools