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Posts Tagged ‘social networking’

Vegan News: Stepping up the Social!

Monday, July 19th, 2010 by MarinaHanes

Do you want to improve your business’ social reputation? Or maybe you wish to learn hot marketing tips for creating a social media buzz? Well, this week at Vegan Mainstream, we will have helpful vegan online information on how to hone your social butterfly skills. From social events to social networking, from social reputation to socializing – we’re going to be stepping up the social! To get you started, here are some vegan news articles demonstrating how businesses are handling the public:

A Vegan Gathering

This past week, vegan baking and wine tasting classes were held at the Fort Lauderdale and Plantation Whole Foods Markets. What better way to entice the public then vegan social events where customers can work with you and try your products? Read more…

Heat Things Up with Some Ethnic Flair

The easiest way to add kick to any vegan meal is to add some ethnic flavors. One new vegan found three cookbooks to be particularly helpful for creating delicious Thai food. Read more…

Create an Invasion Like the ‘The Eggplant People’

In West Coast grocery outlets, there is a new brand in town. “The Eggplant People” have been in the eggplant products industry for more than 25 years, and their dedication has helped them reach the frozen foods aisle. Take notice of their engaging press release. Read more…

Listen to Consumers

Recently, there has been debate over whether vegan food should be a choice in schools. A mom from Norfolk, Va. thinks it should be a choice and congratulates six area school districts. Read more…

Follow the Popular Crowd

People for the Ethical Treatment of Animals (PETA) recently released results of its survey to determine the most vegetarian- and vegan-friendly cities in North America. Of course, Washington and Portland, Ore. made the cut. Read more…

Loosen Up with Some Wine

Encouraging any potential consumers, vegan and non-vegan alike, to come to your business for wine and vegan appetizers is a great way to connect with the locals. However, make sure you’re providing them with vegetarian or vegan wine. Read more…

Show Your Socially Responsible Side

Susan Nichole recently launched her fall handbag line, which is animal-friendly and earth-friendly. How is she getting her message out there? Well, social media outlets, of course. Read more…

Blog About It

A new blog called All Naturale offers reviews of healthy products and recipes, and it has been nominated for a 2010 Blogger’s Choice Award. Blogs are another way to get your message out there to consumers, and in this case, it might encourage non-vegans to try vegan foods. Read more…

A Vegan Social [illustration]

Monday, July 19th, 2010 by Shelly D


Empowering Your Employees Through Social Media

Thursday, June 17th, 2010 by Kris

We all know that having a loyal customer, client, and supporter base is key to influencing your primary target audience. Good reviews build loyalty and attract new clients to your vegan business. But let’s think about how that works – where do good client experiences come from, and why do your customers continue to support your products or services? A lot of it comes down to the interactions between you and your employees.

Never underestimate the influence of happy and fulfilled employees who feel like they really matter to your company, and that they are making a difference. One way to create happy employees is through empowerment. And in today’s social media-driven world there’s one place that you can hand some authority over to your reliable employees: social networking outlets.

You might be surprised (or maybe not) to learn how many of your employees are actively participating in social networks like Twitter, Facebook, LinkedIn, and YouTube. Take advantage of their experience and enthusiasm for these highly viral mediums and ask them to participate in company tweets, posts, and messages.

Because of the word-of-mouth nature of social media, one retweet (RT) could mean a world of difference. There are several ways you can encourage your employees to help your vegan business thrive in the world of social media. Here are a few ideas:

  • Ask them to login to their social networks to ‘share’ your company Facebook posts;
  • Have them ask their friends to participate in contests, giveaways and promotions; and
  • Get them to RT and comment on daily company tweets and posts.

Having trustworthy employees spread the word about your company, products and campaigns is a sure-fire way to build your online presence while satisfying your employees’ involvement in today’s hottest trends. And giving them some power over the company’s messaging will give them a sense of importance within the company. A win-win situation.

TALK TO US:
How do you empower the employees in your business? Or, how have you been empowered as an employee?

Kristin Lajeunesse is the Social Media Manager for Vegan Mainstream. Catch up with her on Twitter @veganmainstream today!

Have You Friended Me? Social Networking For Vegan Business

Saturday, May 8th, 2010 by Britty H.

The last time I logged onto Facebook, I noticed a friend of mine had posted a request on her wall: “How many of us really know the people on our friends list? I want all of the people on my list to post how you met me.”

Of course, the only people who had replied were actual friends of hers. It did get me thinking, however. I’ve known most of my Facebook friends for at least a short time, but in the last year or so, I’ve been getting a lot of suggestions to become a fan of various vegan businesses (or vegan-sounding businesses, i.e. organic food companies and lines of “natural” products.) (more…)

Social Networking for Vegan Businesses

Tuesday, August 11th, 2009 by julesmiel

When marketing via social networking, think in terms of, “It helps you; it helps me.”  In other words, the hard sell definitely doesn’t fly in the land of Facebook, LinkedIn, and Twitter.  This is not the place for shameless promotion.  Most of you know that, but for those of you who don’t even know what Twitter is yet (it’s okay–we’ll help you), it’s an important little fact to know.
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