Christy Morgan is inspired by images.  This source of inspiration has led her in some interesting directions. Initially, it was to photography as a hobby, and pursuing a degree in fashion design.  Seven years ago, the images of suffering animals in PETA’s Meet Your Meat video inspired her to go vegan overnight.  And, when she started teaching herself to cook, it was the images of her friends’ delighted faces that inspired her to leave photography and fashion design behind and go to culinary school.

Why should you even think about social media and marketing? You are anything but Internet-savvy and you’d rather sell your vegan product face-to-face. Moreover, you don’t think expanding your business online will do anything to help your business. From your point of view, these reasons automatically make you cautious about trying to market your business online, right?

Well, before you draw your own conclusions about considering online marketing, you should first consider three simple things.

When marketing via social networking, think in terms of, “It helps you; it helps me.”  In other words, the hard sell definitely doesn’t fly in the land of Facebook, LinkedIn, and Twitter.  This is not the place for shameless promotion.  Most of you know that, but for those of you who don’t even know what Twitter is yet (it’s okay–we’ll help you), it’s an important little fact to know.

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