Some business owners believe that they can get by without marketing their products. If a product is excellent, it will sell by itself. But don’t kid yourself. If anyone tells you this, run away – and fast. By following this mantra, you may end up endangering the success of your vegan business. (more…)
Christy Morgan is inspired by images. This source of inspiration has led her in some interesting directions. Initially, it was to photography as a hobby, and pursuing a degree in fashion design. Seven years ago, the images of suffering animals in PETA’s Meet Your Meat video inspired her to go vegan overnight. And, when she started teaching herself to cook, it was the images of her friends’ delighted faces that inspired her to leave photography and fashion design behind and go to culinary school.
