When Google released its new social feature, Google Buzz, millions of people across the world were puzzled: How is Google Buzz going to compete against established social networking giants like Facebook and MySpace? Moreover, do we really need another social networking platform? Vegan entrepreneurs who are already struggling to find time to keep up with current social media may have felt similarly. However, if that’s you, before you turn away in despair, take a peek. In addition to the social networking accounts and corporate website you already maintain, Google Buzz is definitely something you should consider if you are serious about reaching your customers.
Google Buzz Enriches Communication with Stakeholders
As Google Buzz is integrated into Gmail, if you use that email system, you will be automatically set up to follow all your Gmail contacts. All their updates will appear in your timeline, and you have the option to comment on them—basically the same way Facebook updates work. You can also watch videos online and flip through photos with Google Buzz.
With Google Buzz, all your important email contacts—customers, fellow vegan entrepreneurs or investors—will be given direct and convenient access to your business. What makes Google Buzz different from your Twitter page or your blog is that all updates you make are sent directly to your contacts’ e-mail inboxes, which they check on a regular basis.
You can ask your contacts’ opinions on a new vegan product, explain your vegan business philosophy, or share vegan news or information and have it directly linked to their Google Buzz accounts (conveniently placed right below their inboxes). All you have to do is share what’s on your mind and buzz it.
Remember, your followers are people you already communicate with – it just makes sharing all this information that much easier and more efficient.
Google Buzz Pulls Together Your Social Networking Accounts
At the moment, Google Buzz connects Picasa, Flickr, Google Reader and Twitter. There’s no telling which social networking sites will jump in as well, but this starting collection is more than enough reasons for you to join Google Buzz. It’s all about convenience, and bringing it all together!
By linking these networking sites to your Google Buzz, you can expand your following without exerting extra effort. When you tweet, your tweets will be heard not only by your followers in Twitter, but also in Google Buzz. With the clutter in Twitter, the chances that your tweets are even read are slim; Google Buzz makes sure that your voice is heard by the most important people—your interested vegan contacts.
You can also use it to link photos of your vegan products in Picasa and Flickr. With the inline photo and video viewing feature, your followers only need to check into their Google Buzz accounts to know that there’s something new about your vegan business, with an absolutely tempting photo to boot.
