With skin care giants like Avon and Olay, how does a company selling botanically based skin care products manage to make it on top? Most of its vegan products are partially more expensive than other skin care products, but customers keep buying them anyway. The answer, unsurprisingly, lies in the vegan principles, center to Arbonne’s philosophy.
The Science behind Arbonne Vegan Business Skin Care’s Products
When the president of Arbonne, Rita, claims that Arbonne is changing the face of the skin care industry, she wasn’t lying. While every other company in the skin care industry are selling products that are animal-tested, Arbonne has been selling products that are botanically based and adheres to the principles of veganism. The products are made of standardized botanicals and herbs and are optimized with active components for optimal results.
The vegan virtues of Arbonne in no way limit the range of products sold by Arbonne. In fact, its glossary of products is among the most extensive in the industry. They have products for anti-aging, radiance, hydration, aromatherapy, basics, body care, skin care, weight loss, nutrition and a lot more. Skin care collections are also released and updated. For instance, Arbonne’s Holiday ’09 collection features the Nature’s Scented Garden Star Jasmine Tuberose, Nature’s Scented Garden Black Orchid Cassis, Pampermint and Shea Butter among many other products.
Arbonne’s botanical products are based on heavy research. In fact, it has its very own AIRD—Arbonne Institute of Research and Development. With head scientist Piette Bottiglieri, proprietary formulas for its products are researched and finalized before they are finally released to the public.
Leveraging Vegan Direct Sellers
The products of Arbonne are sold through its network of Independent Consultants. These consultants are subjected to a generous compensation plan. In fact, the compensation of Arbonne Independent Consultants has been recognized as one of the best and is based on the 2007 Independent Consultant Compensation Summary (ICCS) Sheet. The Consultants’ job is to sell the products based on their own creativity. Product demos and presentations are some of the methods that Arbonne encourages in its Direct Selling business model.
What makes Arbonne’s model effective is that it leverages the passion that exists within people who believe in using botanically based products. This model is perfect for consultants who are passionate about veganism and want to make people understand that skin care doesn’t have to be at the expense of animal safety.
Arbonne’s Marketing Position
Arbonne leaves so much creative control to its consultants that it lets them decide how to sell their products. A Consultant Starter Kit is made available, for consultants to understand the basic principles of Arbonne’s products and the different ways by which the products can be sold. Business aids such as a presentation flip chart, business tools brochure, a consultant manual, and product samples are given to the direct sellers.
Instead of loudly selling its products in its website, https://www.arbonne.com/, Arbonne places vital information about its products and its consultants. This strategy works because customers get informed, and the decision on whether or not their vegan products should be bought is left to them. And with the effective botanically based products of Arbonne, many are convinced to buy from them?
