We all know that having a loyal customer, client, and supporter base is key to influencing your primary target audience. Good reviews build loyalty and attract new clients to your vegan business. But let’s think about how that works – where do good client experiences come from, and why do your customers continue to support your products or services? A lot of it comes down to the interactions between you and your employees.
Never underestimate the influence of happy and fulfilled employees who feel like they really matter to your company, and that they are making a difference. One way to create happy employees is through empowerment. And in today’s social media-driven world there’s one place that you can hand some authority over to your reliable employees: social networking outlets.
You might be surprised (or maybe not) to learn how many of your employees are actively participating in social networks like Twitter, Facebook, LinkedIn, and YouTube. Take advantage of their experience and enthusiasm for these highly viral mediums and ask them to participate in company tweets, posts, and messages.
Because of the word-of-mouth nature of social media, one retweet (RT) could mean a world of difference. There are several ways you can encourage your employees to help your vegan business thrive in the world of social media. Here are a few ideas:
- Ask them to login to their social networks to ‘share’ your company Facebook posts;
- Have them ask their friends to participate in contests, giveaways and promotions; and
- Get them to RT and comment on daily company tweets and posts.
Having trustworthy employees spread the word about your company, products and campaigns is a sure-fire way to build your online presence while satisfying your employees’ involvement in today’s hottest trends. And giving them some power over the company’s messaging will give them a sense of importance within the company. A win-win situation.
TALK TO US:
How do you empower the employees in your business? Or, how have you been empowered as an employee?
Kristin Lajeunesse is the Social Media Manager for Vegan Mainstream. Catch up with her on Twitter @veganmainstream today!
