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Top 10 Portland Vegan Businesses on Twitter

Jacob Martinez
June 8th, 2010 by Jacob Martinez · Marketing & Social Media, Twitter Updates

 

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Photo courtesy of Flickr user magerleagues, under Creative Commons License.

Portland, Oregon is arguably one of the best cities to live in if you’re vegan.  The vegan businesses and restaurants who target the vegan community are plentiful - just take a look at Twitter.

Whether you are on Twitter or not, you’ve got to admit the micro-blogging platform has changed the way businesses communicate with both current and potential consumers.  These 10 Portland-based businesses are using Twitter to effectively communicate directly with their vegan clientele. Most of them are effective because they tweet just enough personal information to give their followers a real connection to their products or businesses. I’m not buying a donut from a baking company, but from a baker who had a rough day yesterday, and I genuinely hope she’s having a better one today.  While not all of these businesses are vegan only, they provide vegan products and target vegan shoppers and consumers.

1. @PortobelloPDX – This all-vegan Italian restaurant has been closed for the month of May to relocate, so the tweets are fewer and farther between. In the interim, Twitter was a great way to let their customers know they were still around and when to expect them to open. I’m also partial to this one because they have their own cycling team, and post updates here. Sample tweet:

Vegan Restaurant tweet

2. @KillerBreadMan – Dave’s Killer Bread bakes amazing bread that’s loved by vegans and non-vegans alike. Dave, the Killer Bread Man, learned to bake while in prison, and now owns a growing company selling amazing bread products. His story is a great way to connect with customers, and Dave’s Twitter is an extension of that. Sample tweet:

vegan products twitter

3. @DCVegetarian – A food cart in Downtown Portland serving vegan and vegetarian fare. This food cart is a great example of how similar businesses can generate business and new customers through Twitter.  It may not work for your business, but the food carts converse via Twitter, and retweet each other consistently. Sample tweet:

vegetarian restaurant

4. @IsaChandra – Isa Chandra Moskowitz is one of the first celebrity vegan chefs.  Her cookbooks are a staple in most vegan kitchens.  She does everything from 15-minute meals to delicate, gourmet fare.  Her Twitter lets her followers know about new books, recipes she’s trying, and when she needs test cooks, another great way to get your clientele involved. Sample tweet:  Vegan Chef

5. @StumptownVegans – Not technically a business, Stumptown Vegans are a group of food bloggers in Portland who provide reviews of restaurants for the vegan community. Their blog is a resource in the community, and their Twitter is an extension of that.  With so many food-related businesses, Stumptown Vegans serve as a clearinghouse of information, separating the vegan from the questionably vegan, and are a great example of how a blog and a Twitter can be useful for your target market. Sample tweet:

Vegan blog
6. @LosGorditosPDX - Another great business with a great story. The Cruz family began their business as a food cart serving delicious Mexican food.  After one of them became vegan, they started offering vegan foods, then opened a second vegan only cart, then an actual sit down restaurant.  Hot tip: they also cater weddings. Sample tweet:

 Vegan food
7. @HerbivoreCC – Herbivore Clothing Company is relatively new to Twitter, but they’ve managed to reap the benefits of the tight-knit vegan community in Portland.  Being close (in proximity and otherwise) to Sweet Pea Baking Company and Food Fight Grocery, numbers 8 and 9 respectively, they’ve maximized their followers and take social media marketing with a grain of salt.  They don’t take themselves or their Twitter account too seriously. Sample tweet:

vegan fashion

8. @FFGrocery – Food Fight! Grocery is the first, and possibly only, all-vegan convenience store.  The owners and employees of Food Fight! use their Twitter as a way to organize and inspire activism from their clientele.  They tweet specials, updates and news, just like any other business, but also link to important events, demonstrations, and opportunities to get involved in the animal rights community.  They are a prime example of the activist nature of the vegan community, and how important it is to be more than just a business. Sample tweet:

Vegan grocery

9. @SweetPeaBaking – Without realizing she was marketing her business, Lisa from Sweet Pea began blogging and tweeting about her bakery.  Now their followers have come to expect the Donut Lineup every Saturday, the brunch menu on Sunday, and a daily update as to what cupcakes and muffins are in the case. Her followers feel connected to the store on a very personal level, but also get a daily reminder of the fresh baked vegan goodies available every day. Sample tweet:

vegan bakery

10. @Whiffies – Although not an all-vegan business, this fried pie food cart in southeast Portland has single-handedly created a Twitter community.  Each day the food cart offers a selection of vegan and non-vegan sweet and savory fried pies for lunch, dinner, dessert or just a late night snack. Open until 3am, they’ve built a following of devoted regulars, and hungry night owls who met through the Whiffies’ Twitter account. Whiffies is the perfect example of how Twitter can be used to communicate with and not just to customers. Sample tweet:

vegan dessert



Tweet All The Way To Your Vegan Dream Job

Kris
June 1st, 2010 by Kris · Marketing & Social Media, Twitter Updates

In today’s Internet-crazed, snail-mail-what?, social-media-driven world it makes perfect sense that new graduates and seasoned professionals alike are turning to social media to network, develop relationships with like-minded individuals, and even seek employment.

Do you remember that dream job of yours, the one that incorporates your professional background and experience with your passion for animal welfare, healthy foods, and/or the environment? Well here’s your opportunity to find exactly what you’re looking for: the vegan career of your dreams. Read the rest of this entry »

Show Your Cruelty-Free Colors on Twitter

Kris
May 21st, 2010 by Kris · Twitter Updates

If you own a cruelty-free business and haven’t made the move to Twitter yet, it’s time to hop-to. If you’re wondering what other cruelty-free companies are in the Twittersphere, here’s your chance to find out.  This is a short list of cruelty-free businesses that are rising stars on Twitter. Read the rest of this entry »

What To Do When Your Twitter Account Goes Cold

Kris
May 11th, 2010 by Kris · Business Ideas, Marketing & Social Media, Twitter Updates

If you’re like most smart organization or business owners you jumped on the Twitter bandwagon a while ago. Things were going well—you got a few followers right away, started a conversation here or there, and then…well, things fell flat. But don’t sweat it, my friends, there are many ways to get back in the game and revive your once lively Twitter account. Read the rest of this entry »

Twitter-licious

Kris
April 27th, 2010 by Kris · Business Ideas, Marketing & Social Media, Twitter Updates

It doesn’t matter if you have been in a committed, long-term relationship with Twitter already, or if you’ve just starting the courting process; no matter where you are in the social networking dating game it’s never too late, or too early, to turn up the heat.

Facebook has been getting a lot of attention lately with its new ‘like’ features and what not. But Twitter is just as sexy and just as in-demand. Still, you’ve got to play the game right if you want your business to stay on top, so here are some suggestions for showing the sexy side of your Twitter account: Read the rest of this entry »

Tweet for Vegan Activists

Kris
April 5th, 2010 by Kris · Business Ideas, Twitter Updates

As you’ve likely gathered by now—you are, after all, reading this post—Twitter is not just a passing fad. It has quickly become one of the best ways to interact with your favorite organizations, and for your favorite organizations to interact with you, on a customized and personal level.

As the owner of a vegan business, or a member of the vegan community, I’m sure you also already understand the power of activism. After all, activism is very much a part of what brought veganism into mainstream media today – seemingly small groups of individuals coming together to share their passion for animal welfare, health, and environmentalism, coupled with their desire to spread the word to others.

Considering the number of active users on Twitter (over 4 million), and the reach and scope that Twitter has, it’s time to take some of that inspiring, traditional activism to Twitter: a virtual environment perfectly designed to maximize your businesses exposure.

Here are some ways you can use Twitter to increase the awareness of your activism: Read the rest of this entry »

Tweet for the Vegan Movement!

February 3rd, 2010 by Andrea · Business Ideas, Lifestyle, Marketing & Social Media, Twitter Updates

Twitter has helped vegan products, and the vegan movement in general, make huge strides in mainstream  culture.

Twitter in and of itself is a simple concept that – love it or hate it – has changed communication. It may oversimplify things, but it also connects people who might otherwise not be connected: bands to artists, business owners to consumers and, of course, vegans to products and resources they might otherwise not have access to.

Read the rest of this entry »

Vegan Mainstream Twitter Updates for 2010-01-03

Steph Steph
January 3rd, 2010 by Steph Steph · Twitter Updates

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Vegan Mainstream Twitter Updates for 2010-01-02

Steph Steph
January 2nd, 2010 by Steph Steph · Twitter Updates

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