With skin care giants like Avon and Olay, how does a company selling botanically based skin care products manage to make it on top? Most of its vegan products are partially more expensive than other skin care products, but customers keep buying them anyway. The answer, unsurprisingly, lies in the vegan principles, center to Arbonne’s philosophy.
VegNews is “America’s premier vegetarian lifestyle magazine.” Their mission is to promote a vegetarian/vegan lifestyle, and they provide their readership with information on food, news, clothes and animal rights issues. So how are they a successful magazine geared toward such a small niche?