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Owning a non-vegan business doesn’t mean that you can’t incorporate some vegan products into your store too. A wide range of vegan products is available, and they can make your business more successful if you strategize effectively. Here are the top 10 reasons why you might consider including vegan goods in your 2010 business plan:

As the owner of a vegan store, are you in danger of developing tunnel vision when it comes to marketing your products? Although the focus of your store is veganism and vegan products, you may be overlooking billions of potential customers who are non-vegan if the focus of your advertising is too narrow. Don’t forget about the mainstream audience. It can be very good for business (and raise awareness of veganism in general) to encourage mainstream consumers to do some vegan shopping!

Christy Morgan is inspired by images.  This source of inspiration has led her in some interesting directions. Initially, it was to photography as a hobby, and pursuing a degree in fashion design.  Seven years ago, the images of suffering animals in PETA’s Meet Your Meat video inspired her to go vegan overnight.  And, when she started teaching herself to cook, it was the images of her friends’ delighted faces that inspired her to leave photography and fashion design behind and go to culinary school.

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Twitter has helped vegan products, and the vegan movement in general, make huge strides in mainstream  culture.

Twitter in and of itself is a simple concept that – love it or hate it – has changed communication. It may oversimplify things, but it also connects people who might otherwise not be connected: bands to artists, business owners to consumers and, of course, vegans to products and resources they might otherwise not have access to.

When you’re in the business of selling vegan products, finding vegan consumers is pretty easy. By doing a quick Google search, you can find vegan-focused websites, radio stations, and even television shows. However, when it comes to developing a strategic marketing plan for the mainstream audience, choosing between television, radio, billboard and Internet advertising can get tricky.

By definition, the mainstream audience makes average choices in the products and services that they support. Without question, the easiest and arguably best way to make your business successful is to market your vegan products to this mass audience. Vegan marketing to a mainstream audience may sound difficult but is perfectly possible in these ten ways:

With skin care giants like Avon and Olay, how does a company selling botanically based skin care products manage to make it on top? Most of its vegan products are partially more expensive than other skin care products, but customers keep buying them anyway. The answer, unsurprisingly, lies in the vegan principles, center to Arbonne’s philosophy.

Is the vegan market not growing due to the economy?  Since families are spending less on everyday products, are people less willing to try or transition to a vegan lifestyle?

If there’s one enemy practically all businesses have right now, it’s the economy. The economic downturn experienced by people in all parts of the world—not just the developed ones—is sorely affecting businesses. Companies that used to earn billions are forced to downsize. For the most unfortunate ones, they are even forced to shut down.

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