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GaneshaSuburban vegan gal with a penchant for good food and making new friends.

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Famous Quotes to Keep in Your Vegan Pocket

August 18th, 2010 by Ganesha · Lifestyle

With more than 200,000 words in the English dictionary, we vegans still sometimes find ourselves at a loss for words during those inevitable conversations that follow the question, ”Why are you vegan?”. Here are ten inspiring/witty quotes that can help you say it better…

1. I am not a vegetarian because I love animals; I am a vegetarian because I hate plants.  - A. Whitney Brown

2. Nothing will benefit human health and increase chances for survival of life on Earth as much as the evolution to a vegetarian diet.  - Albert Einstein

3. The human body has no more need for cows’ milk than it does for dogs’ milk, horses’ milk, or giraffes’ milk.  - Michael Klaper

4. If slaughterhouses had glass walls, everyone would be a vegetarian.  - Paul McCartney

5. One farmer says to me, “You cannot live on vegetable food solely, for it furnishes nothing to make the bones with;” and so he religiously devotes a part of his day to supplying himself with the raw material of bones; walking all the while he talks behind his oxen, which, with vegetable-made bones, jerk him and his lumbering plow along in spite of every obstacle.  - Henry David Thoreau, Walden, 1854

6. My perspective of veganism was most affected by learning that the veal calf is a by-product of dairying, and that in essence there is a slice of veal in every glass of what I had thought was an innocuous white liquid – milk.  - Rynn Berry, quoted in Joanne StepaniakThe Vegan Sourcebook, 1998

7. To my mind, the life of a lamb is no less precious than that of a human being.  I should be unwilling to take the life of a lamb for the sake of the human body.  - Mahatma Gandhi

8. Man is the only animal that can remain on friendly terms with the victims he intends to eat until he eats them.  - Samuel ButlerNote-Books of Samuel Butler, 1912

9. Non-violence leads to the highest ethics, which is the goal of all evolution.  Until we stop harming all other living beings, we are still savages.  - Thomas A. Edison

10. I will not eat anything that walks, runs, skips, hops or crawls.  God knows that I’ve crawled on occasion, and I’m glad that no one ate me.  - Alex Poulos

Activism in Vegan Business May Deter New Customers

July 28th, 2010 by Ganesha · Business Ideas

Will your customers listen?Opening a business based on vegan principles is challenging, and an owner’s dedication to the vegan business may be largely due to their beliefs and dedication to the cause of animal rights. However, not every potential customer will be interested in activism; certainly this will be true if a business and its products/services are reaching the mainstream. It is understandable that a vegan business owner may want to share their motivation, but pushing too much unsought-after information on customers has the potential to close, not open, doors. Tempering vegan activism can actually increase the likelihood of reaching a broader audience.

When making the decision about how to handle activism in your own vegan business, consider carefully who you are targeting with information about animal causes. It is likely not people who are already vegan - we are with you! The focus of most activism information is on those who may not understand the reasoning behind the vegan lifestyle. However, most people don’t want to be approached in an aggressive manner and be told that their dietary choices are wrong. There is no easier way to stop a conversation than by telling people that what they consume daily is incorrect. After hearing this, they will likely mentally close off everything that you have to say (and you can be sure they won’t come into your place of business again).

A gentler approach to new customers would be something less direct, such as, “Would you like to hear why I became vegan?” or “Do you know why we have these particular products?” If the customer would like to hear more about it, they will let you know. Lead by a peaceful example, not a militant one.

Judging Vegans at a Glance

July 2nd, 2010 by Ganesha · Consumer Perspective, Lifestyle

My voluptuous vegan friend

When a member of the general public hears the word “vegan,” they often think of a very thin, sallow, generally unhealthy-looking person. So when I tell someone that I am vegan, they tend to be shocked, because I don’t fit the scrawny stereotype. At 6’1″ and wearing a size 16-18, I am more likely to be stereotyped as Amazonian before I am stereotyped as Vegan. However, as the healthier lifestyle of avoiding animal products catches on, more people of every shape and size are discovering this wonderful lifestyle. As our voices are heard, the public perception of veganism is becoming more accepting.

A Twitter friend of mine, @veganhope, posted about being a fat vegan. And I was surprised and pleased at the outpouring of support and similar stories in the comments section. Another dear friend of mine, the beautiful Carol (pictured) has, through her vegan diet and many hours of sweat at the gym (people don’t like to hear the working out part), lost 100 pounds, and struggles daily to lose more. Even after this weight loss, her family still says to her when she gets sick, “You just need to eat some meat, it will help you fight off that cold!” or something similar. Through the adversity of being overweight and having negative family feedback, she is still one of the most positive and happy people I know.

I am not advocating a vegan diet solely for weight loss, because being vegan is an entire lifestyle. The point I am trying to make is that we all have our reasons for being vegan. And just because we don’t look a certain way, it doesn’t mean that we are any “less vegan” than the people that fit the public’s mental stereotype.

Is Certification By National Restaurant Association Just Greenwashing?

June 2nd, 2010 by Ganesha · Green Biz

Greenwashing is the term used for companies that adopt minor environmentally friendly practices, without making major changes, and then tout themselves as being “green.”

The National Restaurant Association is now offering a “green certification” for restaurants. For $250 a year, restaurant owners can have access to their website,  which includes simple checklists and videos, then possibly a multiple choice test, which is how most simple online certifications go. And that’s all it takes. Participating restauranteurs will get door decals and online certifications. Congratulations, according to the NRA, this is a green restaurant, and it will be listed on their site as such.

While the distribution of information on green practices for restaurants is a great start in encouraging restaurants to lighten their footprint, it’s somewhat alarming (and some would say deplorable) that such a minor education and little effort can result in a “green certification” which an owner can use to market their business. Furthermore, if the restaurant owner doesn’t want follow the practices set forth by the certification, they aren’t obligated to. If they don’t, there are no consequences. But they can keep the certification.

It would be nice to think that every restaurant owner who applies for green certification will be honorable about it; however, it is easy to imagine how this could be used to mislead customers – aka for greenwashing. I am picturing a person walking out of a restaurant with a green certification sticker on the door, carrying their leftovers in multiple Styrofoam boxes placed inside a plastic shopping bag. There’s nothing to stop that from happening.

True education is what is needed for restaurants interested in making positive environmental changes, and their certification should be one that is earned through true education, not something given to them by virtue of paying money to become a member of a website.

TALK TO US
Are you a restaurant patron? Would the fact that a restaurant is boasting ‘green certification’ alter your decision to eat there?

Are you a restaurant owner? Would you consider getting certified? How will you make sure your customers know this is not just greenwashing?

What to do when you are harassed about being vegan

May 16th, 2010 by Ganesha · Lifestyle

What?! Are you crazy?!When you are something that is “not norm” by choice, it’s common to receive some questions, and oddly, sometimes hostility over your food choices. While I have always been mystified about why my not eating animal products appears to be insulting to someone, I have learned to deal with it. Perhaps they are expecting a lecture, but an activist I am not. Here are ten easy ways I have learned to deal with harassment over being vegan. (more…)

First Impressions: Rate Your Online Presence

May 8th, 2010 by Ganesha · Business Ideas, Consumer Perspective, Marketing & Social Media

Have you ever gone to a website to get information about a business, only to find a poorly maintained site with very little information that is difficult to navigate?

As a consumer, I often look online for new products. When I come upon a business website that looks like someone’s pre-teen child put it together, it tells me they are not serious enough about their business to bother with their online presence. For me, this is akin to viewing products that are behind a very dirty display window: I can see what is there, but I don’t necessarily feel like buying anything. Following are some tips and ideas about what every business should include when building a company website: (more…)

NO MORE FUR! Feature Interview with Jaclyn Sharp of Imposter

April 16th, 2010 by Ganesha · Featured Interviews, Lifestyle

Jaclyn Sharp, creator of Imposter faux fur, has a mission: to save the lives of animals through the fashion industry with a recognizable symbol that certifies a cruelty-free product. She does this partly by giving back to the animals whose beauty is duplicated. Vegan Mainstream recently chatted with Jaclyn about her business, and her inspiring story.

(more…)

Niche Marketing: A Nod to New Vegan Businesses

April 3rd, 2010 by Ganesha · Business Ideas, Marketing & Social Media

Starting a business can be a challenge for any entrepreneur. But starting a niche business in the vegan community poses its own unique difficulties. Suppliers, marketing, and business practices must all be carefully considered when starting a vegan business. (more…)

Innovative Ideas for the Top Entrepreneur: Finding Funding Within

March 16th, 2010 by Ganesha · Business Ideas

Being a top entrepreneur often requires creativity, and you need innovative ideas for funding your business. Sometimes we are so focused on finding funding that we fail to see obvious ways to save. Think about this: what do you spend money on within your business that is consumable, by both customers and employees? For example, (more…)

A Vegan Guide to Being Naturally Green

March 13th, 2010 by Ganesha · Consumer Perspective, Green Biz, Lifestyle

Unless you live under a rock, you will have noticed the growing mainstream movement toward being environmentally friendly. Reduced packaging, carrying reusable shopping bags, and omitting disposable dishes are all obvious ways of reducing our environmental impact. However, going vegetarian or vegan is one of the most effective things a person can do to lighten their environmental footprint - and businesses that promote veganism as a way to help the earth give me a reason to pay attention to them. (more…)