Don’t think PETA is sitting back and relaxing while everyone else creates a New Year’s campaign to go veg. PETA’s free Vegetarian/Vegan Starter Kit is a staple of their multi-faceted outreach. Their tagline is as simple as a statistic: “Did you know that you could save 100 animals per year just by adopting a meat-free diet?” As always, PETA aims to educate by making you think instead of passively ordering a pamphlet – so when you order their starter kit, you’ll also receive emails on current hot topic trends on the vegan and vegetarian front.
There are a few choices, so depending on your particular bent, sign up for a kickstart program and start the New Year right!
In this new Vegan Mainstream bi-weekly column we will bring you examples of marketing campaigns that are being done by various vegan organizations to promote veganism locally and globally. Know of someone doing great work we should feature? Email firstname.lastname@example.org.