Even if you have been selling vegan products for years, there is always room for improvement. Updating or improving your product line provides your consumers with a fresh perspective, and there are several ways you can shed light on your products’ selling points.

As the years go by, vegan shopping, whether in stores or online, is becoming more and more convenient. When I first went vegan, it seemed nearly impossible to obtain nutritional information on foods or animal ingredients and testing information on merchandise.

Life is busy for Mary Wilmer and Terry Bradford as they pursue their creative passions. Not only have they spent the last 10 years working together in the music industry but they own and run a vegan business as well. In 2008, they started Bountiful Vegan, a vegan food manufacturing company and home of the Intention Cookie. Part vegan snack and part affirmation, it is the law of attraction in a cookie.

Mary recently spoke with Vegan Mainstream about her experiences as a vegan business owner, and about her hopes for the future:

On the most basic level, how can you be the best entrepreneur you can be? The answer is actually simple, because when you’re a passionate vegan professional, the rest is just icing on the cake.

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When Google released its new social feature, Google Buzz, millions of people across the world were puzzled: How is Google Buzz going to compete against established social networking giants like Facebook and MySpace? Moreover, do we really need another social networking platform? Vegan entrepreneurs who are already struggling to find time to keep up with current social media may have felt similarly. However, if that’s you, before you turn away in despair, take a peek. In addition to the social networking accounts and corporate website you already maintain, Google Buzz is definitely something you should consider if you are serious about reaching your customers.

Vegetarian and vegan stores that provide excellent service are held in high regard in the vegan community. It doesn’t matter whether your store is Internet-based or has a physical storefront. Customers return to businesses that treat them well, and they tell others about these companies. I will often pay a little more for vegan products provided by a small company with great service than pay less at large chains with little or no service.

As a vegan business owner, your goal is to popularize your products with your target market.  We all know about brand recognition, right?  Think about the brands that you grew up with, and the emotional memories associated with them.  While the most successful brands in the world to date are not vegan nor organic, there’s no reason that you can’t take a page from their marketing book!  Think about the brand recognition that Coca-Cola, McDonald’s, and Target Corporation have created in the minds of the masses.  Want some of that success for your sustainable, Earth-loving business?  Of course you do!  Here are the top 10 ways to begin:

What are the ways you network to find other vegan companies, suppliers and products? Share your ideas here…

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How do you stand out in the vegan business scene when so many kinds of vegan products are already offered? Well, one way is to consider vegetarian nutrition for dogs—and sell vegetarian dog food. That’s exactly what the Humane Society of the United States did, with Humane Choice, a organic dog food brand made with fresh vegetables.

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